PushHer Digital
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PSALM SKINCARE
CATEGORY
Product-Based Brand, Beauty, Skincare
TYPE OF CLIENT
Psalm Skincare
CLIENT
BRIEF
Challenge:
Psalm Skincare, a skincare brand committed to offering morally-driven products that nourish and preserve the skin as sacred, approached us with a unique challenge. They sought a brand identity and packaging design that would embody their mission and values, emphasizing the importance of natural beauty and ethical practices. They wanted a design that would communicate their commitment to providing scientifically supported skincare solutions while maintaining a sense of luxury and artistry.
Solution:
To create a brand identity that resonated with Psalm Skincare's mission, we opted for a color palette of neutrals with splashes of lime green and blue. These colors were chosen to evoke a sense of freshness, purity, and vitality, aligning with the brand's focus on natural ingredients and skin nourishment. The lime green and blue accents added a modern touch, symbolizing innovation and trust.
For the typography, we selected a thin sans-serif font to convey a sense of sophistication and modernity. This choice aimed to highlight the scientific expertise behind the brand's formulations, communicating trustworthiness and efficacy.
For the logo, we customized a handwritten typeface to give a high-end, luxury artistic feel, reminiscent of museum-quality branding. This approach added a unique and personal touch to the brand, reflecting the care and attention to detail that goes into each product.
Results:
The new brand identity and packaging design successfully captured the essence of Psalm Skincare's mission and values. The colors, typography, and logo all worked together to communicate the brand's commitment to natural beauty, ethical practices, and scientific excellence.
The revamped branding helped Psalm Skincare stand out in a competitive market, attracting a new audience of consumers who value both the quality and ethics behind their skincare products. The brand's sales and visibility increased, solidifying its position as a leader in the morally-driven skincare industry.
